Masthead: The name of the magazine displayed in a specific type face, is used on the contents page inside along with using it on the front cover of the magazine, and as a logo for advertising and branding purposes.
Dateline: Is the month and year of publication along with the price.
Main Image: Is a single image. The image is used in a classic way, the face is big enough to stand out on the news-stand, with the model making full eye-contact.
Model credit: When the magazine acknowledges the model on front page by saying their name in a caption, on the contents page.
Coverline: A couple lines on the front cover to capture the buyers attention to persuade them to purchase the magazine.
Main cover line: This is a very large cover line that is really the juicy detail that's really going to capture the buyer's attention.
Selling line: Short, sharp description of the title's main marketing point
Bar code: Standard bar code used by retailers. Will often include publication date and price.
Left Third: The left third of the magazine cover is vital for sales in shops where the magazine is not shown full-frontage. The title must stand out in a display of dozens of competitors. The start of the masthead is important here, as are short cover lines that are easy to read
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